Meet our Heart-Led Experts

At CallVitalz, we’re more than analysts, we’re guides, listeners, and growth partners. We combine technology with humanity to uncover the meaning behind every call and help businesses grow with purpose.

Sandra Lee

FOUNDER & CEO / SERVANT LEADER

Sandra Lee is the Founder and CEO of CallVitalz Inc., a company devoted to transforming the way businesses connect, serve, and grow - one phone call at a time. With over 30 years of experience in customer experience and operations, Sandra leads with intention and insight, blending deep industry knowledge with a calling to elevate human connection. Her work is rooted in the belief that every call holds the potential for transformation of a customer, a business, and a moment.

Lori Reyome

CO-FOUNDER / PARTNER RELATIONS

With almost 40 years of business development and leadership experience, Lori brings a broad scope of customer experience and supporting technology to CallVitalz. Her primary responsibilities have been in working with vendor partners and employee product training.  In addition, she has worked extensively within the account/client relationship management and product divisions.

Kirstie Thomas

CO-FOUNDER / CUSTOMER EXPERIENCE

Kirstie Thomas has over 25 years of experience in customer service, client retention, training, public speaking, technology, product management, and product utilization.  She has been a thought leader in delivering best-in-class leading-edge technology solutions that respond to the voice of the customer.

Celine Fung

CO-FOUNDER / DIRECTOR OF PRODUCT

A results-driven, dynamic, and client-focused Product Manager with a proven record of launching global products that delight customers. Worked in industries spanning engineering, semiconductors, higher education, lead conversion, learning management, and early-stage startups.


Leon Hughes

CHIEF TECHNOLOGY OFFICER

Leon Hughes is a Business Intelligence expert with 20+ years of experience delivering data-driven solutions for Fortune 100 companies. A trusted consultant across industries, he also advises startups and drives innovation in next-gen product solutions.

Doug Small

CHIEF FINANCIAL OFFICER

Douglas Small has over 30 years of experience in connection with helping small businesses recognize their potential through financial management and compliance, fraud investigations, forensic accounting and anti-corruption issues. Mr. Small has been consulting with law firms and global companies since 2008 providing expert services on financial fraud and fraud risk management, anti-corruption and forensic accounting investigations throughout the world.

Alexandra Becker

CHIEF MARKETING OFFICER

With over 8 years of experience in product design and marketing, Alexandra has helped businesses scale by crafting compelling brand experiences, developing high-performing websites, and implementing strategic marketing initiatives. Her expertise spans B2B, B2C, startups, eCommerce, and more.

Justin Monk

COMPLIANCE OFFICER

Justin Monk has 20 years of professional IT experience with extensive hands-on knowledge of workstation, server, networking and application troubleshooting. With proficiency in a wide range of current technologies. Knowledge base includes incident response, ransomware response / remediation, vulnerability assessment, security framework hardening (STIG, PCI, HIPAA, CIS), policy auditing.

Jim Shepherd

DIRECTOR OF FINANCE AND ACCOUNTING

Jim Shepherd is a personable and skilled financial professional with a proven track record in financial management and leadership within startups. His strategic decision-making, dedication to quality, and people-focused approach drive efficiency, optimize finances, and enhance operations.